Texturism

De Del Sector Social
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A term describing a preference for natural hair patterns with smoother or looser texture, promoting discrimination against people with kinky and coily hair textures. Consider adjectives such as nappy, coarse, and unruly to describe Afro-textured hair throughout history. Respectively, not all natural hair patterns are embraced equally in society, and texturism perpetuates the notion that “good hair” comes from proximity to Eurocentric beauty standards.

Specifically in the United States, this preference for looser and smoother hair has not only become normalized in mainstream media but institutionalized. For Black Americans, various policies prohibit natural hairstyles such as afros, locs, and braids from being worn in school and the workplace. It is continuously preached that Eurocentric-aligning hairstyles are the principal standard for professionalism and likeness in society. Fortunately, the Crown Act now exists, a law established to end hair discrimination based on hairstyle or texture in the U.S. The act was signed in California in 2020; as of June 2022, fifteen other states have joined.


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We are using capitalization to recognize a larger, interconnected community of Black people with its own cultural, historical, and social significance.